Interesting, I just did our 2018 New Year’s resolution and in reading the news over the last couple of weeks I see a huge opportunity for my Protein readers and customers. We have talked before about striking when the iron is hot. With things rolling along let us check the facts.

The Perfect Storm.

Meat eating record to break according to sources at Specialty Foods:
On average, U.S. consumers will eat 222.2 pounds of red meat and poultry in 2018, more than ever before, according to the U.S. Department of Agriculture, reports Bloomberg. The average person is expected to consume about 10 ounces of meat per day this year, which is about twice the government recommended amount. It's a notable shift from 2007 to 2014, when per capita meat and poultry demand slid nine percent.

The LA Times had an interesting article on the reasons why.    
The USDA notes that, rather than being a precisely accurate measure, this data "is a popular proxy for actual food consumption and is especially useful for those interested in time series data." Still, we doubt their numbers are too far off - with the rise of paleo, an old adherence to low-carb.  With chicken, steak, and ham prices sliding further into affordable territory, the incentive to eat less meat to save money is quickly fading from consumer memory.

We need to leverage this trend and make sure we have in place those Best Business Practices we talked about in our 2016 Resolutions.

This is the perfect storm:

  • U.S.A breaking records on meat consumption.
  • Restaurants promoting Farm to table and natural foods.
  • Significant tax breaks for investment. Feds have increased the Section 179 provision that allows for write offs of $1,000,000 for the 2018 tax year. For those organizations that are Sub Chapter S Corps this can be a great way to protect yourself legally from taxes and improve your company with the tax break.
  • Don’t forget Everybody wants to eat healthy. Where we focused on the push to cleaner eating.




Issue 636 - Is that really meat?

We have spent a lot of energy over the years talking about transformation and taking advantage of opportunities. In February we touched on movement in the Plant-based Protein market. Well time to get the latest update on the financial side of that business and how it is penetrating the current businesses you sell to.

Read more ...