Ocean Waves Products

Ocean Waves Products started when they began procuring soft shell crabs and distributing in the Houston area. Customers recognized their passion for quality and value so they eventually started asking for other items and so began their distribution company. Now Ocean Waves Products distributes soft shell crabs, seafood such as tuna and salmon, dry goods and exotic varieties imported from Japan.

Sammie Goh

Owner Sammie Goh spoke with us about her experience using Food Connex Cloud with QuickBooks.  Sammie said, "Food Connex Cloud is easy to use; everyone from our salespeople in the field to our employees in the warehouse and production are able to understand and use the system.  The inventory is updated automatically keeping salespeople up to date with access anywhere with an internet connection."  She continued saying that, "The knowledgeable support team has been prompt to respond to any questions we might have, and Food Connex solved one of my biggest issues."

Solving The Biggest Issue

Sammie explained, "Even when our packers correctly wrote down the fish weight on pick ticket, the office would still enter weights wrong.  We needed labeling like at the supermarket to indicate weight and customer name so customers won’t think we are cheating them."

Ocean Waves Products now generates labels with weights captured directly from the scale.  The weights are automatically added to the customer’s invoice ensuring a perfect match every time.

Ocean Waves Product Label



Issue 612 - Normalization of Risk

Normalization of risk (sometimes called normalization of deviance) is a buzz-word for:

“The gradual process through which unacceptable practice or standards become acceptable. As the deviant behavior is repeated without catastrophic results, it becomes the social norm for the organization.”

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